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Nooka Watches - A New Way to Look at Time

Section: Fashion

Sean

For the most part, timepieces have traditionally displayed time in only one of two ways. The classic analog display, which uses hour and minute arms to display time, or the more modern digital display with the time typed out on an LCD screen. Nooka watches aim to break from these limited time displays and have taken a new and creative approach in displaying time.

Created by Matthew Waldman, Nooka watches display time in a manner more akin to how we experience time. The solid graphic representation of time with Nooka watches more closely matches our perception of time, with time gradually moving forward in a linear fashion. As the visual mass of the display increases as time passes, it gives a sense of weight and volume to time, which is simultaneously an intuitive yet highly abstract concept.

With the exception of their analog 'zan' line, each Nooka watch model displays time in its own unique way. Some models combine LCD and graphical displays, some are purely graphical, and some use multiple methods to display the various elements of time. With no two models telling time in exactly the same way, yet remaining fully functional and easy to understand, Nooka has used design to raise the measurement of time beyond being just a necessity of modern life.

While stylish and not overly expensive at $250, these watches are very trendy and run the risk of being out of style in a year or two. Still, what isn't out of style in that amount of time? At the very least it'll be a great addition to one's collection of unique and innovative things.

To learn more about Nooka watches, check out their website at http://www.nookawatch.com/. To purchase one, visit the Nooka online store, or check them out in person at finer stores across the country (use their store locator to find a shop near you).

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