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Hip Hop Clothing Store GoGenx.com Relaunches With New Direction And Brands

Section: Fashion

C. Khid for SoJones.com

GoGenx Clothing Inc., a US Hip Hop clothing retail chain, has relaunched their on-line store GoGenx.com this week. Along with relaunching, thanks to prior success, the company owner has allowed a company resource expansion to focus on the Internet markets growing need for access to trendy Hip Hop clothing and Streetwear.

The clothing retailer launched its site in 2006 and established itself through a joint venture with major Hip Hop clothing industry news and media site SoJones.com. After engaging in the venture and finding major on-line success, the company had to internal issues that forced a temporary refocusing on the physical stores, which are located all across the United States and currently expanding.

For the new on-line focus and company expansion, GoGenx Clothing has again affiliated with SoJones.com and its founder, Rodrick Rainey. The young news and media site founder, has been given creative control over the GoGenx's web marketing and design direction. Hip Hop clothing updates are being made as fast as possible on GoGenx.com under the direction of company buyer Tim Choi.

The direction of the Hip Hop clothing brands offered is also being altered. Previously focusing on major brands such as Rocawear, Ecko, G-Unit, South Pole, New Era, and Avirex, GoGenx is now expanding brand selections to cater to streetwear and hypebeast brand wearers.

Japansese and California Streetwear favored brands such as Scifen, The Seventh Letter, Famous Stars and Straps, Hollywood Cartel, Shmack, and Franco Shade have already been added to the site's available inventory.

Dereon, Beyonce Knowles clothing line for juniors, was also added to the site along with other women's brands. G-Unit Ladies, Palis, and Famous Stars N' Straps are just a few of the brands GoGenx plans to make available for the female wearers of Hip Hop clothing.

While updates are going up throughout the week, Rainey wants to have GoGenx.com posting new clothing products daily and added benefits for the active customers and visitors. The new director has already lined up a $100 weekly giveaway that will reward Myspace friends, GoGenx.com visitors, and SoJones.com forum and site users.

Users can join GoGenx on Myspace at myspace.com/GoGenx, details for the other sites can be found on their official sites.

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